We Baby Boomers get what we ask for .... Again.
By Kathi Irvine
I was initially hesitant to write this article from the parent-child perspective for fear of disenfranchising non-parent readers. This parental view is not to discourage the non-parent reader. Rather, my goal is to spark thoughts for all readers about the impact of Generation Y (born 1979 to 1998) joining your organization – as a board member, a skilled volunteer, or a paid staff member. The more I research generational differences in today’s workplace, the more I feel the need to remind the sometimes griping Baby Boomers (born 1946 to 1964) that younger employees, volunteers and new fellow board members are demonstrating behaviours and characteristics which were learned at home.
As parents of Generation Y, Baby Boomers were adamant that the mantra of their youth: “children are to be seen and not heard”, would not be repeated. The expectation was that “children were to be seen, have an opinion and subsequently articulate it with conviction”. Gen Y was encouraged around the dinner table - or more likely in the car, traveling from activity to activity during the week- to:
- Have a strong sense of self worth
- Include everyone as a winner
- ”Think globally, act locally”
- Participate in a variety of activities
- Be inclusive
- Be a team player (remember our children learned about team work & getting along with others in early daycare years)
- Expect ongoing and constant reward and recognition for sometimes just showing up
- Ask for what they want
The oldest of Generation Y is turning 30 this year, and many have been in the workplace for some time. This group has also become a topic of board of director succession planning discussions. In some cases, members of Gen Y are already sitting at the board table. Generation Y has developed characteristics based on the encouragements of their youth. The chart below highlights a variety of methods to maximize these characteristics to benefit your organization.
| Characteristics |
Maximizing Them |
Values Oriented – Generation Y learned about their personal values in mandatory classes of Career and Personal Planning in grades 10 through 12. |
This generation want to be involved in their community; make sure your board succession plan is targeting Generation Y candidates. In your interview ask them how their personal values align with the agency values. Be prepared to answer their questions on how board members and employees are held accountable for living the agency values. Be clear on your agency mission and vision. Tie all the initiatives and associated activities the board does directly to the vision and mission; this group wants to know how everything fits together and where they can add value. |
Participative and Team Oriented - This generation was encouraged to participate in numerous activities as children (sports, lessons, clubs, social interests) and to travel in groups for safety and inclusion. |
Ensure you include Generation Y in your strategic planning work; let them know their ideas are valued and help them see why some ideas may not be able to be put into action. Note: responding with `we tried that in `95` is especially unacceptable to this group.
Assign this group to one of your most active committees to get them working quickly. Do not expect this group to sit quietly through a year of board or committee meetings before they share their opinions.
This group knows how to work in teams, which for them includes the often overlooked activity of writing mission statements and outcome objectives. |
Responsive to authority and feedback – This generation has been organized by their parents, teachers and coaches and all the while receiving feedback --- lots of it. |
Be clear on their role in the organization and give specific deliverables and options on how to accomplish them. Check in often and be prepared to have ready feedback, both positive and developmental. This can be done via email or texting. A phone call is not always required. |
Plugged into technology and social networking. |
Ask these digitally-fluent board members to educate the rest of the board on the attributes of technology. Investigate the potential value to your agency of the latest phenomenon of social networking. |
We encouraged, taught, organized and told them they were special. Now we need to draw them out, ask their opinion, and hold them accountable. When it is time for them to move on to their next challenge, remember that we have added to their knowledge of good governance, and let them know that they have added value to our organizations. Engaging Generation Y is a great opportunity for all our organizations – and we must ensure that we capture their energy, knowledge and teambuilding skills. This generation is exactly what we Baby Boomers asked for. Let them become the impetus for the development of a true learning organization, one where learning is actively shared in the desire to create the most efficient, responsive organization that meets the needs of the mission.
Kathi Irvine, organizational development consultant has spent the last 20 years working in a variety of organizations; NFP and for profit while raising two Gen Y children. www.kliassociates.ca
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The mission of Volunteer Vancouver is to inspire & build leadership in the voluntary sector. This publication is intended to be a medium of communication and information for the many organizations active in the volunteer and not-for-profit sector. The opinions expressed herein are solely those of the writers and do not necessarily reflect official policy of the Board of Directors of Volunteer Vancouver.
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